Mark Simpson breaks down Airbnb's ranking system: visible reviews are the 1-5 star ratings guests see, but Airbnb also collects hidden feedback on check-in, communication, and the listing itself. Both matter for search placement.
The number one way that you can get higher on the system is get better reviews. That is simply it One of the most one of the key factors that Airbnb takes when it is judging who comes where is the review that the guest leaves you. Now there are two types of review. There is the visible review and there is the hidden review. And we'll talk about the visible first. The visible review is the one that you see in public that anybody else can see, your future potential guests can see. It's the one to five star with a little bit of feedback. That's the one that everybody can see. Now Airbnb can't just base its whole search ranking on that factor alone. And if anybody has ever stayed in an Airbnb, you will know that Airbnb go a little bit more in depth, a little bit more asking questions. After you've left the original five star feedback, they go into a little bit more questions. They want to know more about the check in process, about the communication, about the listing.
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