Podcast episode (Boost Hospitality Podcast, season 8 episode 17) where Mark Simpson discusses eight effective marketing audits hot to perform during downtime for hospitality businesses. The episode highlights areas to review including Google Search, website, social media, listing sites (Google Business), and Google Analytics, with an emphasis on actions to drive direct bookings and grow email lists.
Welcome to the Boost Hospitality Podcast. We are in season eight, episode 17, and today we're talking about really effective audits that you can be doing of your marketing during a downtime period. We go through eight different parts of your marketing to look at, including Google Search, including your website, including your social media, your listing sites, Google Business listing, Google Analytics, plus many more. What have you been doing this week to attract new direct booking? Let us know what proactive things you have been doing to try and whether it's going to be boosting your email list. What have you been doing? Whether you can take guests now or you're looking to take guests in the future? Well, number one is Google search. It's the best place to start. Mentioned about this quite a lot of times now is the Google first page of search is starting to be.
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