A short podcast transcript featuring Mark Simpson interviewing Lloyd Knowlton about starting a podcast and the origins of Knowlton Marketing Agency. The speakers discuss how Lloyd's brother Dan left jobs to start the agency about six years prior, and the podcast’s conception and implementation process is raised as a topic.
In Season 8, Episode 26 and in today's podcast, I want to talk to you about why you should start a podcast I have invited on Lloyd Knowlton of the Knowlton Marketing Agency. How did it end up that you ended up working with your your brother.
Six years ago now? Dan actually decided. So he did a marketing degree, did a couple of jobs that he hated for a while and then decided he wanted to give it a go on his own. I was in a job.
What was the idea of creating the podcast? Like, where did the who was who had the first conversation? Like, what was the idea behind it? Sort of. And then from the idea to implementation, like, what was that sort of process look like?
Definitely came from me. I'm very much the creative in my business. We will plan it and structure it so that so easy and relaxed because we know what we're doing that it.
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