Short excerpt from a May 11, 2023 YouTube conversation (hosts: Mark Simpson and another speaker) about promoting local areas by showcasing attractions (e.g., best coffee shops, family activities in Belfast) to align visitors with a brand, encourage stays, and boost word-of-mouth referrals. The speakers connect local-area promotion to improving guest experience and attracting more visitors.
What we do is showcase what there is to do in the area. If I can show someone the best coffee shops in Belfast, or the best things to do for families in Belfast, if that trickles into GB or down into Republic of Ireland and people see that, well, they're going to align that with our brand. And I hope they come and stay with us. But if they don't, I know that they're going to have a great time in the city and go home and tell 10 of their friends, you know, I went to Belfast and it was actually amazing.
That's so important. And you definitely speak in the boostly language. It's really about, what can you do differently to help promote, you know, not just your business, but your local area and get more people across. That increases guest experience.
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