Mark Simpson explains how to market Belfast to visitors from Great Britain and Ireland by highlighting local attractions like coffee shops and family activities. The goal is getting people to stay locally, return, and recommend the city to others.
In terms of promoting the area, what we do is showcase what there is to do. If I can show someone the best coffee shops in Belfast or the best things to do for families in Belfast, if that trickles into GB or down into Republic of Ireland and people see that, well, they're going to align that with our brand. And I hope they come and stay with us. But if they don't, I know that they're going to have a great time in the city and go home and tell 10 of their friends, you know, I went to Belfast and it was actually amazing. You should go and maybe one of those people will come and stay with us. We're just getting started in our tourism journey.
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