A short talk (YouTube video) examining how large companies shape market perceptions and behaviors; emphasizes the importance of understanding big-company strategies. The speaker cites five years working in tech and strategy at Booking.com headquarters as background and gives examples (flexibility, sustainability messaging) of how corporate actions influence the broader market.
For example, from introducing more flexibility to talking up about sustainability or any kind of thing they're doing, because it has an impact on the way the rest of the market thinks. So it's very important what we do. We try to make sure people understand what they do. And I work for five years at the headquarters of booking.com in tech and strategy, so I think a pretty good idea sometimes on how big companies think. And for little men or women like us, so, so very good. Very interesting to understand how big companies.
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