Mark Simpson argues most businesses scale fine with simple tech stacks instead of dozens of tools. His method: implement new tech fully, evaluate it, then cut what doesn't work. Skip the complexity.
Try out the tech, implement it hard, you know, like really implement it into your business, see if it works. And if it doesn't, cut it out, you know, get rid of that tech. Because there's so much you don't need. Some of the most, some of the people we, we've, we've interviewed on this behind the host podcast that you don't need a, you know, like 50 different bits of tech you can actually scale and have a fantastic business with, with a relatively simple tech stack. And then lastly, I just want to touch on market myster, which is great obviously for marketing and to, to do that.
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