A short advice-oriented talk by Mark Simpson on ‘sneaky’ branding and listing-optimization tactics for short-term rentals (e.g., Airbnb, Booking.com). He describes practical tricks hosts use to increase perceived quality — for example, embedding logos/contact info in images (risky) and prominently copying a strong guest review into the listing description plus adding ownership/management lines.
I see people get away with it. I see people who don't get away with it. But it's sneaky. I've seen people on their booking.com images, the first image will be a front of the house with like the big logo, phone number, website imprinted into the into the image. And again, some people get away with it, some people don't. But the surefire one that always works is by putting it in the profile and as well, the description. So the really cool way on the description, the first thing that you should be doing is optimizing your listing with a really good review that you've had. Just copy and paste it on your list and on Airbnb, so it instantly draws that five star wow factor. And then you can put a little bit about the property and just put this is XX owned and managed by insert company name.
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