A short YouTube video by Mark Simpson (uploaded August 18, 2023) advocating repurposing existing long-form content into short, high-performing clips (1–2 minutes or shorter) — e.g., highlight reels for Instagram, TikTok, and YouTube Shorts — to increase reach and avoid constant new-content creation.
To missed opportunity. One is not repurposing that content, not going through it, not picking the best minute to two minutes, even shorter, even not looking for those little segments or those little highlight reels to use on social platforms like Instagram, like TikTok, like YouTube shorts that really prioritize short form content and have monstrous amounts of people on those platforms. So if I want to get the most digestible, the most short form, the best performing pieces of content, I'm going through what I have, long form, I'm clipping those pieces out, and then I'm using those to help me, you know, get off that hamster wheel of content creation. Going through what you currently have, utilizing it to help what you're wanting to achieve now, is a great, great opportunity or a great way to continue to show up on social media.
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