Mark Simpson tells hospitality businesses to clearly state what makes them different. Customers rate value-for-money in reviews, so your website and social media need to show who you are and how you differ from competitors. Standing out is about clarity, not volume.
Quality means also on prices. Why? Because you know, when people leave you a review on these platforms, they also rate you on the value for money. So it's tricky. So it does mean for you what, as a book direct person? Well, I know I need that's happening and I need even more than ever, I need to be sure people understand how different I am. Who am I? How different am I? And this should be very clear on your website, in your social media, what's your brand of hospitality? What are you offering that's different from the others? That should be clear. You have to stand out. And standing out doesn't mean necessarily shouting louder than the others. But clearly, if I see your property, why I see something you're writing or a video of yours, I have to get you how different you are and how you appeal to me.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
