Mark Simpson tells short-term rental hosts to stop copying competitors and instead pick a few distinctive amenities to go all in on. Balance what the market expects with choices that actually set your property apart.
When you are making these, like, these decisions, you want to go all in. And sometimes new, like short term rental hosts, what they do is they go on to Airbnb, they look at properties and they say, we should be like, this one, this one, this one, this one, right? There's a good fine line between, like, doing your comps and comparing to properties. But sometimes you actually, to be better, you need to go and do your own thing to be able to stand out. So learning and understanding what amenities and, like, what things are working is great to know, but you still need to differentiate from, you know, the crowd to be able to stand out and do your own thing.
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