Mark Simpson explains the concept of a "customer avatar" for short-term rentals: an ideal guest you design your property and Airbnb presentation for — the person likely to give a 5-star review immediately. He emphasizes presenting and designing the property with that avatar in mind to attract those dream guests.
Avatar. For those who don't know, it's your ideal guest, the main person you want to walk for that door, the one that walk through the door and gives you an instant 5 star review before they've even stayed a night, those are your ideal guests. The ones that you just design your property in mind for, that's your customer avatar. So with that in mind, you've got to make sure that you present your property on Airbnb with your customer avatar in mind.
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