A property owner in a small town built referrals by joining the chamber of commerce and innkeepers association, promoting local galas and fundraisers, and hiring a local contractor for social media. The strategy was adding value to the community first, paid ads second.
So the big thing that we did for the first one was we just got really involved with the town because it's such a very tight knit community. And so, like we joined the local chamber, we joined the local innkeepers association, like all these things and just like really tried to add as much value as we could. Like, we posted galas for different fundraisers and just tried to give back to the community and get as involved as we could. And we built a really good reputation in town and we get a ton of referrals just by being involved in the local community. And then we pay somebody, you know, fairly short money to just really do handle our Instagram for us. Like, she's local, she goes around, she takes a bunch of pictures, she does forget how many posts a week. And that's pretty much it. And it's just been like a lot of referrals just through, like the community.
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