Mark Simpson argues hosts should offer flexible cancellation policies to attract bookings and improve search rankings. Strict policies might earn more per booking but scare guests away, while flexible ones let you rebook quickly if someone cancels close to check-in.
Talking about bookings now, but I'm also talking about bookings for later on in the year. You're going to have to give them a worry free cancellation policy. What I've noticed a lot of hotels and resorts offering in the U.S. and over. Over. Over the world as well. Their new marketing message is worry free cancellation policy. And you should be looking to adopt that into your marketing message as well.
That's a good point. I've always been flexible cancellation. I believe you get a sp. A search rank boost. So when Airbnb changed the policy. Well, for me, there were some people who were really upset about this. There was no change for me. They canceled it. That's why I have flexible cancellation. This was an unfortunate situation. I even heard, I don't know if this is true, but I heard, you know, strict cancellation policy compared to the three moderate, strict, flexible, strict gets you the most money, nets you the most profit. While that might be true, I'm skeptical of how much it nets you. But I think what's more important is it's the mindset that a host has with a strict cancellation policy that kind of seeps into how they do their Airbnb business. So while they might be getting a short term boost on net profits, I'm not a fan of it. I know I'm the best listing in the area. I almost always get rebooked, even if it's the same day. I'm pretty sure, though I can't confirm this, nor will Airbnb. Answer me if you get. If I have a flexible cancellation policy and I get canceled the day of check in or the day before, I. I almost always, first of all, usually that doesn't happen. Usually they cancel five days a week before. But if it does happen the day of or the day before, I almost always get a rebooking. And I think that's why, because Airbnb knows that's pretty frustrating. For a host to do the right thing and do flexible cancellation policy and then get canceled on the day of, it is frustrating. So they're gonna boost your listing and you're almost always in busy season, almost always gonna get a re.
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