Summing Up Direct Bookings IN ONE WORD.
13 Apr 2023 · 0 min

0:09
This short YouTube clip (April 13, 2023) captures Mark Simpson at the STR wealth event in Nashville asking attendees to sum up "Direct bookings" in one word. Attendees and speakers respond with concise descriptors emphasizing financial upside and control (examples: 'Optimization', 'Profitable', 'Control', 'Higher margin', 'Cash flow', 'Future').










