A short excerpt from a June 12, 2024 YouTube video by Mark Simpson emphasizing the importance of tracking repeat customers and using proactive outreach to drive direct bookings. The speaker describes a repeat-contact cadence (three days in a row, three weeks in a row, then three months) and continuous email follow-up as key tactics for securing repeat business.
So if you have a person who knows what they're doing and do the repeat business, it's very important and it's very important for you to be able to track it, because I think a lot of people do it, but they don't track the activity of what they're doing and forget about going back. So we have a free, free, free rule in our business. So when we're doing the repeat, we do repeat three days in a row and then we do three weeks in a row and then we do 3 months in a row and we still follow up with constant email from an email marketing point of view. So I think if I were to say what would be one of the few reason why we've been able to get so many direct booking would be because we've been very strong in being out there and contacting the guests and not waiting for the booking to come to us, being very proactive.
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