A short YouTube interview excerpt (Mark Simpson) describing a guest survey run ~3–4 years ago that used an iPad incentive to encourage responses. The speaker stresses thinking carefully about question design before launching, and reports the survey produced useful insights about who their guests are and differences in experiences between peak season (July/August) and September in Cornwall.
We did a guest survey about three, four years ago and it was an incentive to win an iPad. And the questions were very much just geared towards understanding who our guests are and spending a bit of time thinking about the questions and what you want to get out of that survey before you rushed into it really helped us. I think the really interesting one is the people who come down to Cornwall in July and August. It's a very different experience to coming down in September as other most UK staycation destinations, I would imagine. So, yeah, we would give you a simple survey for the price of an iPad. We got some really good insights into who our guests are and what they like to do.
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