Mark Simpson (host) gives actionable, tactical advice to hospitality owners during the COVID-19 crisis, focusing on how to handle guest cancellations, retain relationships, and prepare to capture bookings when lockdowns lift. In this chunk he recommends personally contacting cancelled guests (phone preferred), offering a credit valid through 2021 plus an extra 5% discount on rebooking to incentivize future stays.
Chapters
I wanted to do just an episode with you, giving you actionable tips and advice on how you can combat the coronavirus crisis in the hospitality industry. Go through many, many, many different points tonight, including how to deal with cancellations, how to go about finding new bookings, how you can stay top of mind for when lockdowns get lifted in your area. Get ready for that upturn. We're at a stage now that over the course of the next couple of weeks, over the course of the next couple of months, I'd say about 95% of, let's say, Airbnb's inventory is fair game. It's ready to go. You, as a hospitality owner, you have got a heck of a lot of people to stand out from. First and foremost. The first thing that we're going to go on to is cancellations. There's obviously been a lot of cancellations that have happened since, let's just say for the last. For the last week. What you can do on this is it doesn't mean that that person is just going to cancel and you're never going to hear from again. So one of the tactics that I've seen a couple of people talk about, and again, I think this is one I think that everybody should be looking at doing, would be, if you've got a cancellation that has come in, I would contact them. I would contact them by phone call and make it personal. What I would be looking to do and what I would be looking to achieve on this, just be 100% honest and just say, listen, you know, we're really looking forward to your stay. As you know, we've got a crisis happening, an epidemic happening all over the world. What I wanted to do is I wanted to offer you a credit you can put it to any time in 20, 20, 20 21. You can. You can use it whenever you deem fit. When you do come to rebook, we'll give you an additional 5% discount and again, give it a benefit of them. It.