Short YouTube advice by Mark Simpson about direct-booking marketing tactics: use 'lumpy mail' (physical gifts like donuts) to grab prospects' attention and engage them, and partner with local sports teams (including lower-league clubs) to provide coach and team accommodation links. The purpose is practical marketing outreach to drive direct bookings.
A tactic that I love here is the lumpy mail. You send something in the post, could be donuts, could be a present, whatever it could be, but that grabs their attention so that they'll want to engage with you and just find out a little bit more about your business. There's been some fantastic examples recently where people are saying that they got in contact with the local sports club. The local sports team doesn't have to be a massive unit, it can be a lower leagues or whatever. Introduce what they do because they still need coach accommodation, team accommodation, you name it, they need those accommodation link ups. It.
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