A short YouTube video by Mark Simpson (uploaded Dec 28, 2022) outlining tactics to attract bookings. The speaker emphasizes using Facebook groups to research and share listings widely and leveraging word-of-mouth (friends, family, personal networks) to drive visitors to a direct booking site.
Facebook groups have been another marketing strategy that we've been using that seems to work pretty well. They can do a lot more research and they can. There's more communications, being able to just to share the site with pretty much anybody, friends, family. It's like if you know somebody who wants to vacation in any of these places, check us out on our direct site and feel free to pass it on. That's kind of been our other one, the word of mouth with people that we know.
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