A short YouTube monologue (creator/speaker: Mark Simpson) about adapting business practices in response to the coronavirus. The speaker emphasizes taking control of what one can, especially by diversifying marketing channels, outreach contacts, and expectations because normal guest/customers are not present and the market has changed.
I've literally had to jump back into it, take control. And I've literally seen it as take control of everything that I can control. I can't control what's happening in terms of the coronavirus, but I can control diversifying my marketing and diversifying who I'm contacting. Completely diversifying my expectations. Because we're not hosting our normal guests, obviously, it's a completely different market, so we just had to diversify.
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