Taking Direct Booking Event Online 🚀

A recorded episode (Episode 15) of the Boosted podcast / YouTube video titled "Taking Direct Booking Event Online 🚀" featuring Mark Simpson interviewing Damian about the importance of direct bookings in hospitality, how COVID-19/lockdown affected hosts and events, Damian's experience organizing events (London, Ibiza) and his plans to take the direct-booking event online; includes community engagement and an icebreaker question.
Questions this video answers
Episode 15
Southern Spain, near Malaga
Three and five years old
April
Chapters
Foreign. Episode 15 and today we are talking about book direct. The whole Boosted podcast is about direct bookings. Why is direct bookings important? Well, just a premise. What has happened 90% + on Airbnb, booking.com and third parties to bring in their bookings. And when you do that, then this is when it's gonna hurt you the most because they didn't work on increasing their direct bookings. And this is why this conversation is gonna be super important. So without further ado, Damian, if you could just do me a massive favor. Introduce yourself a little bit if you can do with your back.
Good evening, everyone. I'm Damian. I am joining you from Spain, Southern Spain, near Malaga. I am a fierce advocate. So, yeah, happy to talk with.
You're obviously in Spain and we're recording this on the April. How was the last sort of two to three weeks of your life?
Well, I mean, to say it's unprecedented, you know, is an understatement. I've been on lockdown here with my family, my two young kids who are three and five. Not being easy. You're struggling. We're struggling. Can we change your dates free? What can we do for you?
For everybody that is watching this, you will have suffered in some way, shape or form from this and you will remember the date that I remember waking up and there was a notification on my phone. It was, it was from Airbnb. And this is why we can talk about it. You know, we go conferences, events, all about it. But you've got to actually start to make that, that process into getting a direct book. And what was your personal takeaways from that show?
I would never organize event on my own again. But secondly, just how this has truly resonated with people. You know, I think an important them here that I had kind of not realized was that a lot of people feel very, you know, it's important in this day and age. People feel isolated. They feel like, you know, they're under the control of some major OTAs and they don't necessarily have, not even just the control over their bookings, but there's not other people out there necessarily like them.
So let's move on to your idea then, because I got a text off you, I think a week or two weeks ago with your next idea. So. So let's just break down what you're thinking. Let's just break down what you have in plan. And most importantly, we will give you at the end of this, the little domain that you can go to to register your interest off the back of.
Our my event in London, which you're all so kind to contribute to. The feedback was incredible, was so good and mostly about the content, that the content was fantastic. I thought long and hard about all of those experts out there that could really contribute something of real value and real education. And I'm, you know, the guys of the Bisley community would concur with that. There was so much to learn. Nearly all of the presenters there all agreed that they learned so much of this, of other aspects and other ways to generate the right booking. I think that's it. If the experts can learn, everyone's gonna learn. Yeah.
Anything comes on the back of this coronavirus, just how this crisis has just taken over the world. I think anything you want the boostie people to come at you with any suggestions or whatnot. Is there anything that to help spread the word?
You know, I know your community, they're very proactive and they're very engaged and you know, I see it, I see it on your Facebook groups and I love that this is exactly what this event is for.
Any previous one on Ibiza, you're going to be hearing them for the first time. So are you ready?
Let's go for it.
Alright, number one, if you could be isolated or on lockdown with one celebrity, who would it be?
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