Mark Simpson critiques how beginners approach real estate by focusing on money and repeating marketing clichés like "maintenance free." Experienced agents hear these naive talking points constantly from people who don't understand what actually matters in a deal.
One of the mistakes we make when we're novices at this and when we're new in any business is that we're busy talking about money. I'm going to give the landlord more money. I'm going to give the agent more money. The phrases I hear people use all the time. This is going to be maintenance free. If you think an agent has never heard somebody say those words before, you're living under a rock.
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