Mark Simpson breaks down a three-step marketing approach: identify your target avatar like young families, locate where they spend time online like Facebook and Instagram, then attract them with relevant content like family outings instead of nightlife. He draws from his UK family business experience.
So you've got to identify who your avatar is, all right, which is really important. So once you've identified whether it's bachelor etc etc, then you've got to know where to locate them which is here. So once you have located them so you identify who your avatar is and when you locate where they are hanging out online. And then the final one is you've got to attract which is super important because for us and for our family business where I grew up in the UK our ideal audience and our avatar was families, young families. So we identified who they were. We located that they spend most of their time on Facebook and on Instagram and then we did the attract content and the attract content. We weren't talking about your favorite places to go have a night out. We weren't talking about any of that. We're talking about where families like to go and visit. So identify, locate and attract.
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