A short talk by Mark Simpson introducing the concept of direct bookings and arguing for their importance to hospitality businesses. The speaker frames direct bookings as foundational to building a business “on your land,” and addresses attendees in the industry to pay attention to the topic.
Now we are talking all about direct bookings and why is it really important for our industry for you in this room to be paying attention to it? The obvious reason why is because when you start a business, you want to be able to build your house on your land. And we are all in the hospitality industry, whatever your niche or your vertical is in this, and we are very fortunate.
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