This YouTube segment explains how to predict the likelihood of reaching target booking lead times by using traffic volume and conversion rate. It recommends using that prediction to preemptively adjust prices and to increase traffic or conversion (via marketing or promotions) to fill slower periods (midweek or off-season).
And then the other thing that this is really helpful for is you can actually predict your likelihood of reaching that ideal booking lead time by looking at your traffic volume as well as your conversion rate. And so you could take those two things and easily calculate your likelihood of achieving that, and then preemptively adjust your prices so that you're more likely to hit that goal. And then you could even impact that again by increasing your traffic with more, marketing more, or increasing your conversion rate with promotions, for example, to help fill midweek or off season slow season times.
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