Mark Simpson breaks down how Deena built an Instagram following by targeting one specific ideal guest persona. She posts just three times a week, but every post answers what that guest needs. Instagram's algorithm rewards the fit, not the frequency.
We didn't just target any traveler, we targeted her ideal guest, down to the smallest details, specific demographics, interests, needs, all sorts. That ideal Persona became the cornerstone of her entire strategy. Every move we made was about targeting that person. If we ever had a doubt about what to post or how to position something, we'd ask, who's the ideal guest and what do they need from Dina's content? Once we knew exactly who we were speaking to, we could then tailor every piece of content directly to that person. And here's the key Deena's strategy wasn't about posting a lot. Deena's been posting just three times a week, but every post is laser targeted. As a result, Instagram's algorithms took notice of where the engagement was coming from and began pushing her content to more users who matched her ideal guest profile. It's quality content that speaks directly to the right audience and drives results, not volume.
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