Short YouTube teaser by Mark Simpson explaining why email marketing is worth persisting with despite challenges (notably GDPR concerns). He discusses common tools (Mailchimp, SendFox, MailerLite), recommends starting frequency (monthly for beginners), the value of early small lists for direct feedback, and positions email as an effective path to bookings. The clip also includes an offer of a reusable email template.
Chapters
The most biggest questions I get right now when I talk about email marketing is gdpr. So it's sign up form. Have you ever tried email marketing? Mailchimp, sendfox, mailerlike, there's loads of them out there. But I mean, the reason why so many people don't do it is because they try it and they become despondent. And there's so many reasons and benefits to doing email marketing. The problem is that people don't give it enough chance. Now, if you want the simplest way of sending an email and coming up with something to send, you've got a couple of options. How often should we send emails? And this is why I say it's totally up to you, but it's totally up to your data. Now, if you've never sent an email before or you haven't done long for a long while, then my recommendation would be to start off monthly. The best thing in the world is when you first start off an email list and you've only got four or five people because you can pretty much email them directly and say, hey, what would you like me to send you? What would you like to know more about? You've got the perfect little case study right there because when it grows to the numbers that I've got right now, we're into like the 4000s. It's hard to do that. So the destination is a booking. That's where somebody goes onto your website, picks up the phone, sends you an email, gives the dates where booking comes in. Okay, that's the destination. Now the fast lane is email. That email marketing is super, super, super effective. If you would like to get my email template that we've sent out to guests, create it with a copywriter, used it time and time and time again, and it works, oh well.