This YouTube interview teaser features Mark Simpson and Noah Kagan (AppSumo). Kagan emphasizes email marketing for re-engaging past guests and selling to them (especially Airbnb hosts), advises contacting previous guests for referrals, and gives productivity/side-hustle tips such as improving typing speed and optimizing time usage.
The best way to start any side hustle is to try to figure out how to serve yourself first.
Today was probably one of my most favorite podcast interviews. I was very fortunate to interview Noah Kagan from the Sumo Group.
You know, I've built a company with a lot of great people called appsumo.com, which is the number one site for software deals. The reason that email marketing is so important, so I'm going to, I'm going to tie this in, is that if you have an Airbnb and you've had guests over a period of time, email marketing is a great way in general to either get them back or potentially sell them other things. So for right now, if you're an Airbnb and you don't have, you're empty. Wouldn't it be nice if you could communicate directly with your past customers? Say, hey, do you want to pre buy for the future? What I realized is that ever since I was a little kid, I've been really into efficiency. So, like, one of my favorite things in elementary school was the hypotenuse. It was the shortest distance between two points. I was fascinated with like, how to get to school the fastest way. Yeah, I think there's a lot of productivity stuff that, you know, people are like, how do I make more money? How do I get more done in life? And if you kind of start looking at what's, where am I spending the majority of my time and how do I optimize that, that trickles down so that it's a huge multiplier effect and so I can go through. Do you want some examples of like, probably the top, top five things that everyone should do? One of the number one thing for me is learning how to type faster. So most people, if you're not typing probably around 100 words a minute, then you're gonna be as less efficient on everything else you're gonna be do subsequently. I can tell you about apps and I can tell you about, you know, our business is based on promoting tools, but you can't even use the tools. You're taking too long. So two ways to go and prove it.
What is your one bit of advice that you would give to anybody watching, which is obviously hospitality owners, to help them boost their direct booking?
I would contact all of my previous guests and ask for a referral.
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