Mark Simpson tells Boostly Academy members to remove booking.com plaques and other OTA badges from their properties. These marketing tools encourage free promotion of platforms that take commissions. Simpson stops short of ditching OTAs entirely, but warns their future ad spend makes them hard to ignore.
Podcast. We're in season eight, Episode eight. Tonight it's just me, I'm joined by Boostly Academy members. We had a little pre show chat where we shared some little tactics and tip. And what I noticed today, I was walking, walking around our property, walking around the farm here and I spotted one of these. Now hands up, if you have got one of these in your property, in your B and B in your hotel, have you got one of these that's laying around? Now the reason why they do this is marketing on their front. They send it to you because they want you to put this up on your wall, they want you to show it off, they want you to have this in their eyeline because it says atthetopbooking.com it makes you feel good because you get that decent award, that decent number, that decent things, you can show it off. And again, I'm going to take an example that saw a friend of mine, good friend of mine, Steve Kapandi from the Book Direct symposium, he did this at the event when I was there in Greece, in Athens with him. And it was really powerful. And I think today more than ever, if you've got one of these on your wall, if you've got one of these that is in your property, if you've got this on your website, if you show off about this, then here's what I want for you to do. Rip it up and throw it away. Cause if they're going to treat us like that, why should we actively promote them in our properties? Now there's going to be a lot of people that are on the end of this that are really going to reassess partnership with booking.com partnerships with the OTAs, partnerships with these third parties. Now I'm not advocating getting rid of them off your platform because at the end of the day they spend so much money. When all of this is over and the upturn is there, they are going to spend and heavily invest so much money in ads and ad spend to getting people back onto their.
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