Mark Simpson walks through seven pages that turned a granary into a direct-booking machine. A clear homepage, detailed stays page with honest photos, About Us with the farm story, synced booking system, FAQ, contact form, and reviews page. One month in, direct bookings jumped 30%.
2026-01-22
About 30% within one month
What if your direct booking website was missing just seven pages? Have you ever had a perfectly booked site but the guests still wander off leaving you with zilch income? That was the granary before we nailed these seven must have pages on our direct booking website. Here's what I've learned from running Boostly and turning the granaries website into a direct booking machine. First your website needs to shout out who you are and why guests should book direct. Then we created a stays or accommodation page with all the nitty gritty guests actually want like key amenities and honest photos. Don't forget a strong About Us page. Guests love a story, especially when I shared the roots from my farm days in North Yorkshire. Next we built a direct booking page that syncs with a property management software to make saying yes easy. Then there's the FAQ page. Cut the questions before they arise. We add a contact page with an easy to fill in form to locate emails and numbers. And finally a reviews page that turns browsers into believers. These pages got our direct booking soaring by at least 30% in just a month. It's the difference between renting your OTAs and owning your space. Build these and you're steering your own ship.
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