This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "The Actual Idea of AI" created on July 17, 2023, discussing the concept of artificial intelligence and how to utilize data from various sources to create meaningful connections and personalized outputs through machine learning.
So the idea of actual artificial intelligence is how do you take a ton of data and utilize it for an output that can be repeated again and again? So how do we take data from all over the place, from your direct booking website, your reviews, your PMS system, your marketing cloud, whatever you have, plug it into one place, which is the machine learning engine or the brain. And in that brain, how do you just start drawing connections, Meaningful connections, like purchasing power per guest, preferences and affinities per guest, Internet behaviors, marketing, things like that. And then from there, you personalize an output, or you streamline an operation, whether it's through automation or it's just even understanding your customer a layer deeper, and then giving them a call and asking them something, just going the level, the step ahead.
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