Mark Simpson asks whether AirDNA will adopt GPT. The company is still investigating, but their core strategy has been strong SEO and top-ranked Google content, which has driven their success so far.
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So the next question this is something close to my heart because I've been geeking out on this for at least the last six weeks is the emergence of AI and GPT. I don't know if you've been up to date with this. I'm sure there's maybe conversations around offices and Slack groups about it, but is there anything you can share in terms of how Air DNA is looking to. To sort of welcome this into the world? Is there anything that we could look forward to or are you just sort of going, it's just a fad and we're not going to pay attention?
We're still investigating. One thing that I'm sort of the part of the secret sauce of Air DNA and how we've got to and where we are is we embraced SEO. We embraced being the number one search on Google. No matter what term you're looking at for that. We want to make sure we have the content that gets us number one, and we leaned into that from the beginning and that's been a big part of our success.