Mark Simpson says go direct, but stay on OTAs too. List everywhere, sync your calendars with software like Hostly or Uplisting to avoid double bookings, then use an 80/20 analysis to figure out which channels actually matter for your market. His training video often uncovers at least one listing site hosts didn't know existed.
So a big misconception of me is that because I talk about direct bookings. Direct bookings. Direct bookings is that I am going to make you go cold turkey on all of the OTAs. But that is further from the truth. My whole thing is about direct bookings. Yes, But I say to everybody, you need to be on all of the OTAs. This is why I'm such a massive fan of you getting a property management software tool, I. E. Hostly, I. E. Uplisting, I. E. Super control whoever you are with. So if you haven't already, what I would love for you to do is I want for you to do this bit of training. I'm going to put the link to the left. And this training makes sure that you are listed on all of the correct websites and listing sites and apps that are applicable to your location and your niche, which is really key. Location, location and niche. So when I got you to list everywhere, and ideally all of these places will have an ICAL or an API that brings it into your pms. So that means you'll never get a double booking. But this is, this is the key, is to making sure that you are spread everywhere. And then once you are spread everywhere, then we can start to go down the process of figuring out what your 8020 rule is. I have done this training time and time again in multiple locations, multiple niches, and there is always at least one website that comes up that we never knew about. So I'm going to put the link to the left in the chat box, check it out, watch the video. It'll take you to an unlisted exclusive video on YouTube. Put it into practice and then, and then let me know which ones you find.
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