Mark Simpson (YouTube) advises hosts on how to notify previous guests about new properties. He recommends using phone numbers obtained from PMS reports to send quick WhatsApp voice notes or messages that promote the new property, link to Instagram, and ask recipients to book or refer friends.
So anybody who's already stayed in one of your properties already know the properties, love the properties. Like the properties, you can send them a message. So we still get. We don't get the email address, but we get the phone number. So it could be that you just literally get all of the report from everybody who stayed with you, and your PMS can pull that report. And it could be just a couple of whatsapps quick voice notes, just saying, hey, we've got this new property. It's amazing. Check it out on Instagram. If you want to stay here or any of your friends want to stay here, let me know. Or do you know anyone that wants to stay here?
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