Short excerpt from a talk warning that a common mistake when buying tools is underestimating the time and effort required to learn and effectively use them. The speaker uses the analogy of buying a private plane to illustrate that purchasing a tool (PMS, dynamic pricing, guest communication service) also requires learning operation under varied conditions.
I think one of the largest, one of the biggest and most common mistakes is underestimating the time it takes to, to perfect the usage of a tool. Right? Like you. You can. It's like buying a private plane and you want to bring it from point. You want that plane to bring you from point A to point B. But it's not just about buying the plane. It's about learning how to fly it and learn how to operate under different weather conditions. And it's the same whether you're buying a PMS or a dynamic pricing tool or a guest service. Guest communication service is not just about researching which is the best one out there, but also learning how to use it.
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