THE BOOK DIRECT VIRTUAL SUMMIT - Monday 24th June

Mark Simpson and Chris Turner launch a free five-day training summit starting June 24th with daily live sessions at 5pm UK time. Topics cover Instagram, SEO, pricing, and team building for vacation rental hosts. Spin the Wheel giveaway, Boostly Bingo, and prizes including Jody Odlin's Hospitable Host book.
Questions this video answers
June 25, 2024
8
One copy of the Hospitable Host book (third edition)
£28,000
5pm UK time (aim to finish by 7pm; definitely by 8pm)
Chapters
Two from a seven of the week, Monday to Friday. That's the five days. It's the challenge. And you know it's provided free. Yeah, that's where the start is. Day one free. So you know it's gratis. Look, I spit fire while I'm good looking. I'm gonna tell you to get more direct bookings. Not circuitously through a tribal agent. One's come to you. You sit there in amazement like wow. Mad respect to the guy with the hashtag bookdirect. Not a gang sign. It's a pound in the. We call it hash over here. Running through this book directly, it means that you go. Not a book from a library. Oh no, bro, you need to understand words. Please heed. Use Facebook to get more leads. Like a dog with the collar, with the multiple leashes. More leads. That's the pun. It's hard to believe it. I punch hard like Bruce Lee. Probably the only rhyme I can think with Bruce Lee. Like an orange, I squeeze it cause it's so juicy. And Mark Simpson, not orange, but he could be yellow like the fellow in the Matt Groening show. That's the Simpson thing. Mark my woe rds. That's the words when I fill it out. Here's a little thing. Pay attention you louds. Don't over rely on booking.com or Airbnb. Cause that could be gone. Cause the pandemic shut down everything. Airbnb offices. The phone don't ring anymore. But over reliance is not required. Yeah, I see you're not silent and saying. Chris, can you shout to me how to save money in commissioning fe? Well, I can't explain, but I know who doo doo does. Mark Simpson not like Bart with the buzz sore haircut. Let me make this clear. He's not from the Simpsons. Guys, please lend your ears Romans and countrymans and all the viewers. Get your guest to butt direct and you will see your coffers swell and swell and grow. The guests all go. They're like, wow, I'm glad that I watched this show or this podcast and they'll enjoy their holiday. I'm gonna go and book direct right away. Admittedly, I'm not. There'll be a slight lag. But when you do, forget the hashtag sipping a virgin mojito. And there you have it, A freestyle wrap from me, Chris Turner. Do make sure you check out Mark Simpson and boost Lee's free five day challenge to get more direct bookings. Peace out, Sam. Let's show them how we do. I like to rhyme My words when I speak. I take two from the seven of the week, Monday to Friday. That's the five days. It's the challenge. And you know it's provided free. Yeah, that's where the star. It's day one free. So you know it's gratis. Look, I spit fire while I'm good looking. I'm gonna tell you to get more direct bookings. Not circuitously through a travel agent. One's come to you. You sit there in amazement like wow. Mad respect to the guy with the hashtag bookdirect. Not a gang sign. It's a pound. In the US we call it hash over here. Running through this book directly. Me book from a library? Oh, no, bro, you need to understand words. Please heed. Use Facebook to get more leads. Like a dog with the collar, with the multiple leashes. More leads. That's the pun. It's hard to believe it. I punch hard like Bruce Lee. Probably the only rhyme I can think with Bruce Lee. Like an orange, I squeeze it cause it's so juicy. And Mark Simpson. Not orange, but he could be yellow like the fellow in the Mac groaning show. That's the Simpson thing. Words. When I fill it out, here's a little thing. Pay attention, you louds. Don't over rely on booking.com or Airbnb. Cause that could be gone. Cause the pandemic shut down everything. Airbnb offices, the phone don't ring anymore. But over reliance is not required yet.
All right, let's do a sound check. Let's do a sound check. Can you hear me okay? Can you see me okay? The joys, the joys, the joys of all of this. So if you can hear me, please do me a massive favor. Tap that love heart emoji button on your phone as many, many times as you can. Here we go. Technology is fantastic. Technology is amazing. Until it's not. You just want to throw it out the window. So do me a massive favor if you can, see if it's okay. You've got these love hearts here. Tap these emoji buttons as many, many times as you can. What this does, this gets the Facebook algorithm going. And it everybody that we are here, we are live, and it brings in more and more people again. If you know somebody that should be here, that isn't here, go ahead, tag them in. Let them know that we are live and we are going to launch this five days of training. For those of you that are catching up on the replay, just leave me a little hashtag replay. For those of you that are live, give me a hashtag live. And also as well, I want for you to give me your lucky number between 1 and 10. Because we are going to kick off as we normally do in these virtual summits with a Spin the Wheel, just to get everything up and running. So these virtual summits for the first people tuning in for the first time, what are they? Well, these are five days of totally free training. These are five days where I bring experts from around the world to share with you their knowledge set. And their knowledge set can be anything from knowing your guest avatar for understanding the guest communication flow, about referrals, about AI, about pricing. We've got Instagram, we've got SEO, we've got the full direct booking journey, we've got hiring, how to build a super team and so much more. This week is jam packed. We've got, what is it, an hour today? Three hours. Three hours. About 12 hours worth of absolutely free content for you this week. And to do so, all I ask in return is just for you to show up, learn and take action for everybody that can tune in live, because I know that there's a lot of people from around the world, especially in Australia. It's very, very early for you now, but for those of you that can and do, do tune in, then there'll be prizes up for grabs, as we're going to do with our first round of Spin the Wheel. For those of you that have never tuned into one of these before, if you've just been invited in by a friend and you've just joined just for the fun of it, my name is Mark Simpson. I like to give hosts the tools, the tactics, the training, but most importantly, the confidence to go and increase your bookings. And ideally, those bookings will be direct. So you're not building a business that is on the Airbnb land now. We've been doing this for eight years. Coming up to eight years, the eighth anniversary is on the 4th of October this year. We've been doing five day trainings or summits now for many, many years. And they always are a lot of fun. And the reason why they're a lot of fun and the reason why they work is because a, we bring a load of hosts together in one place, which is this Facebook group. We get together with some quality sessions, quality education and at the end of it, we ask for you to implement and it's nice to have that accountability because anybody can watch a YouTube video, anybody can go ahead and go to a, like a, an event or listen to a podcast or read a blog. But when it comes to taking action and helping your business move that little bit forward, sometimes it's good to have a bit of accountability. Sometimes it's good to all come together and work towards that goal. And that is what we're doing this week. This is called the Book Direct Virtual Summit, but really it is about getting more bookings and increasing your business and growing your. Your business. And what we've tried to do for the last eight years is to show you that there isn't just one way, there isn't just the Airbnb waiver are multiple ways to doing it. And I'm happy for you to be part of it. So it's good to see Lizzie with us multitasking while watching the boys of football training. We've got Wendy, Christine, Carol, Zoe, Nicola, Catherine, and many faces that I recognize and new faces as well. So thank you very much. So let's go ahead and start this off properly like we normally do. Let's go ahead and do Spin the Wheel. So what I'm going to do is I'm going to get the Spin the Wheel up on the screen and I'll just explain to you what that means. So if I click this, and if I click this, if I click this, you should see Spin the Wheel. Now, the way this works is that you have got now one minute to give me your lucky number between 1 and 10. So just comment below with 1, 2, 3, 4, 5, 6, 7, 8, 9 or 10. Now, there are some rules to this. Number one, you only get to vote for your lucky number once. Okay? Number two, you have to do it before I say stop. Number three, when I spin the wheel, if it lands on your lucky number, it doesn't mean that you are not automatically a winner, so you don't automatically win. It just means that you then get to send me a message on Facebook and say, hey, Mark, I was lucky. Number whatever. What I do at the end of the day, once I get the kids to bed, when the euros are on, I'll get all of your names, put them into a bowl, pick a name out, and you will be the winner and you will win a special prize. And today's special prize is being kindly donated by the fantastic Jody Odlin of Hospitable Hosts. She has donated one of the books to a lucky winner in this group. The Hospitable Host book, if you do not know what that is, is a collection of stories from hosts all over the world. There's free versions of it now 1, 2, 3. And there are about 120 different authors who have put their stories because at the end of the day, there are some fantastic stories. I'm sure you've got a story. And Jody had a fantastic idea about four years ago of putting these stories down onto, onto paper and in turn turn these hosts into published, bestselling authors. Now, if we have any hospitable hosts that are tuning in live with me now, leave a little hashtag hospitalhost in the chat so you can show off your skill. We've all got these cool little badges which are quite cool. And, yeah, these books have transformed lots of people's lives, which is fantastic. This is the third version. So let's go ahead and do this, shall we? You've got five more seconds to leave your lucky number. Gideon's gone for seven. I can see Sharon river with a lucky number three. Let's see if there's any of us coming in from anywhere. Catherine has got eight. Tiffany, eight. Chantelle's dropping in with a seven. Lizzy, four. All right, final chance. Let's go ahead and spin this wheel. Five, four, three, two, one. All right, no more lucky numbers, please. Let's go ahead and let's go and spin this wheel and kick start the week, shall we? Lucky number eight. So if you guessed number eight, you know what you need to do? You need to go ahead and send me a message and just say, hey, Mark, I was lucky number 8. Send it to me on Facebook. Send it to me on Facebook to my personal account. What will happen is I'll take all of your names, put it in a hat, and if you hear from me, it means that you are the lucky winner of this evening. Okay, go ahead and do that. Now, what I want to do from the launch party, the launch party hasn't really got any education and it just is merely going to set the scene for the week because some of you have maybe been in the group for a while. Some of you have literally may have just got the invitation from a friend. So I want to make sure that you know where to come every night at 5 o' clock this week. So I'm going to go ahead and just share my screen again and it should come up with, this is the Facebook group. Okay? Now this Facebook group, you can see it on your Facebook app. Go ahead and save it as a favorite. Save the link. Make sure you come back to here every day. Because all of the training that we do, all of the communication, all of the prizes are going to be within this Group. Now, I'm currently streaming this around the interwebs on Instagram and LinkedIn and X and all of the places. Now if you're watching this thinking, oh, I would like to be part of that, then come on to Facebook and just search for the book Direct Virtual summit, private Facebook group that will have an orange background, go ahead and click to join. We'll let you in all week. And if there's anybody that you know that should be in here, come ahead and click the invite button. It'll pop up your Facebook friends. So you click on Facebook friends here and just go ahead and invite them in. So if I click this, click Send invites, it will send them an invite to come and join said group. See if you how many you can go and vote and how many you can go and invite. So this is where the videos are going to happen. This is where all the chat's going to happen. Any additional posts about this week Communication? All of the experts that are going to be speaking this week, they are going to be in here. So I can't stress this enough and I'll send out one more email about this. Make sure that you are in this group. Now, who would like to go over the schedule for this week? Well, the good thing is is that it's already in the group. Now tomorrow, which is obviously Tuesday the 25th of June, we're going to kick start with free quality sessions. We have got the social media hotelier, AKA Paul Anderson coming back with more Instagram gold. He's got the seven deadly sins of Instagram. This is a really good session because Paul now has been working one on one with clients for a while and he's also been working within his group program and he's able to compile now the seven deadly sins that most of his clients have been making and he's going to share them with you so you don't have to make those same mistakes. Then we're going to quickly follow on with Kate from Touchdown. Kate is going to be talking about how to tell a story, one that gets the attention and one that gets the desired effect, wherever that desired effect is. And then Aperto, the team at Aperto are going to come in and are going to talk about upsells. I was able to work out a way that you can generate £28,000 worth of upsells and we've got the data and the numbers to back it up with that. So make sure you tune in tomorrow. Now, if you're looking forward to that session, do me a favor and just go ahead and hit that Love heart emoji button as many, many, many times as Laurie says. Paul Anderson is the bomb gur said the legend that is Paul. But we've got some amazing sessions on tomorrow. Top that Love heart emoji button. Fantastic. Now very quickly moving on to Wednesday's session which is here. Wednesday's session again starts at 5 o' clock UK time sharp. We have got jam packed with four unbelievably good sessions. We're going to kick start with somebody that has never done speaking before, never done a presentation and we've sort of, well, I've sort of like give him a nudge to do it because I wanted to showcase his expertise, which is Ger Jones. Now I've had the privilege of watching this session and it is really good. You are going to love it. And again, Gert should not be worried or nervous or anxious at all about this. This is a quality session about identifying your guest avatar, your ideal guest. So again, please go ahead and leave some love for Girl in the chat. Then we move on to SEO with Mr. Craig Webb again, another quality jam packed session. He's back again. And then we've got Phil Kennard, the founder of Future Stay. He has got a session that just keeps going and going and going, dropping so many bombs. Gems for you. It is all about the direct booking loop, which is pretty much known as the direct booking journey. How to build that trust, how to make sure that a guest books review are not on Airbnb. One not to miss and I missed the Matt Metros and I've said this before, as you grow and scale your business, it's very easy to fall in the trap of doing all of the things in your business. You have to at some point if you want to, you know, get that time back in your world. You have to hire whether it's in house or virtual. The problem is when you start to do it, you, you know there's no real quality training on this and, and Matt has got a blueprint to for you to follow on how to build a super team. So Wednesday is jam packed. Make sure you bring your notepad and your pens for that one. It could be one that you watch back and I'll talk about how to watch back in a minute. But before I do that, Thursday we go out with a bang. We've got Alex, Deb, Jen and Price Labs team who are going to come in and again talk about how to have happy host that refer your business time and time again, how to properly Connect with your guests. And Jen talks about the trust factor, you know, life after Airbnb. Price Labs come in and show you how to do AI also with pricing. And then there's a special little bonus session in there as well. So there's lots and lots and lots coming up this week. Can we all please show our speakers some love in there? Hit that love heart emoji button as many times as possible. Greg saying Craig Webb is the SEO king. Loads and loads and loads of love in the chat, which is amazing, fantastic to see. So you may be wondering, how can I watch back? How can I watch back all of these videos? You know, you're saying you've got to make notes and stuff. How can I keep in touch with it? Well, all of the videos this week are going to be in this group. They are going to record it in this group. They're going to be in this group. So when they're over, they'll be back in it. At the end of this week, I will let you know where it's going to be moved to and you will have all of the content and all of the things that we will do at the end of every day. I will put the sessions into AI and I'll get a summary put together. So you'll be able to come back anytime and take advantage of it because there's going to be a lot of things that are given to you this week. There's going to be a lot of important gems and nuggets and pieces of advice. And, you know, I totally get it. You are, you are doing this as you're multitasking. Like, like Lizzie said, she's a football trainer. Other people, it's like the middle of the daytime for them or middle of the morning. Depends on where you are in the world. For some of you, you may be able to relax and give it a good time, a good consistent hour to some of you may not. So it'll all be in here. But for those that do tune in live, those that do, you know, take action to move their businesses forward, we've got games and prizes and something else that I want to show you before we, we wrap up for today. And that's this Beastly bingo is back. I tested it a while ago. I had a lot of fun doing it and it is back. So you all now can take a picture of this. You can print it off if you want. If you want to download it, the link is in the chat of here. If you want to just take a screenshot and take it off as you go on your phone you can do. But we are going to do Boostie Bingo and if you can get a full house, there are some fantastic prizes up for grabs. So for everybody that is tuning in with us live now and we've got a lot of people with us, you can tick off, attend the launch party. Now I'm going to be a nice guy and say even if you watch the replay, you can tick it off as you go. This week the goal is to tick all of these boxes. So number one, attend the launch party. A lot of you can tick that off. The second one is to upload a selfie to Instagram and tag in at boostly uk. Go and show people what you are doing this week. If want to take a selfie of you, you can take a picture of your screen or your computer where you are as you're watching this uploaded to Instagram, tag in at BoostLeak UK so I can see it. So then you can tick it off. The next one is recommend a friend or peer to join in a training. So again, if you tick that invite box, invite a Facebook friend to come in. Fantastic. If you haven't got any friends on Facebook that are part of the industry, grab the link at the top here, go into a Facebook group that you're a part of, it's not the hospitality community one and just say, hey, I'm taking part in these five days of free training. Come ahead and join ticked off. And then for every day that you attend, Tuesday, Wednesday, Thursdays, you're able to tick those off as well. And then we have the wrap up party on Friday. The final two ones is subscribe to the Boostly YouTube channel. So it's as simple, you can do that now and tick it off right now head over to YouTube, search boostly. You'll be there, you'll see that, you'll see my face, subscribe to it, tick that off. And at the end of the week on Friday I'm going to give you a post summit survey. If you fill that in, you can take it off. Now if you get the full house, you send an email proof to me it won't be on Friday, it'll be a one point next week after I've digested and had a good weekend watching the Glastonbury Festival, we will then pick a winner and I'll email you and say, right, you've won the big Boostly bundle of Boostly prizes and I'll let you know what that is as we go on throughout the week. So Lots to learn, lots to win. And we're all here and we're all gonna have a good time while we are doing so. Now, if you are excited for this week, I need for you to do one thing and one thing only, and that is tap, tap, tap, tap, tap, tap, tap, tap, tap, tap that love heart emoji button as many times as possible. This session today was just to basically introduce you to the group, make sure you save it and let you know that it is a totally free, free session this week. There is no pitch from Boostly. There's going to be no upsell or big offer at the end of it. I want this to be totally free for everybody this week. Now, we do have some people that have helped me put this together, so I have said to them that they can promote what they're doing because at the end of the day these, these weeks aren't free to put on. They take a lot of time, effort and money. So I went out to my little black black book and I went to a few vendors and a few biz besties and I said, hey, I want to put this on. Can you help put it together? And so I really just want to take a minute just to thank the sponsors for making this happen. The first one is Aperto, the team at Operto. They're going to come in the session and they're going to talk about upsells. O P E R T O if you go to boostlead.co.uk operto, if someone could put that in the chat, please, that'd be great. Go and check out what they're doing. Uh, if you're really struggling with upsells and how to automatize upsells in your business. Like I say, we were able to work out on the session how can, how you can pretty much generate £28,000 worth of revenue just with upsells. So go and check them out. Big thank you to them. Let me see if I can get this working. I think that worked. I hope the applause worked. Next is Future State, a team at Futures Day. F U T U R E S T A y dot com. They are a totally free property management software provider. Now, if you haven't yet got a pms, you will find out how essential they are this week. But you can go to Futures Day and get a totally free one now, F U T U r e s T-A-Y.com forward/boostly b o o S T L Y and you will be able to go and find out more about them as well, please. Again, the session that Phil Canard has put together is unreal. They have helped thousands upon thousands of people. Next up we've got Price Labs. So Price Labs are probably the go to dynamic pricing software providers that are out there. Everybody knows who they are. You can go and get a 30 day trial by going to Pricelabs co. You will find out more about what they're doing within AI and you're going to find out loads about them. So thank you very much to Price Labs for putting this on and helping us do it. And the final two, again, special people in our world over here, Mr. Craig Webb and Mr. Paul Anderson. Craig Webb of Web Marketing SEO and Paul Anderson, Social Media Hotelier AKA Instagram. Thank you to those five companies for helping put this together. I literally couldn't have done it without you. So let's see if this works and let's see if this. I hope that came through now. Throughout the week, obviously on their sessions they will let you know more about their companies, but yeah, I really, really, really do appreciate them. So, yeah, that is pretty much it. We've done the bingo cards. If you're stuck on time zones, Google is your friend. So when I say 5pm UK, if you go, where is it in my world? So you could be. I know we've got a lot of people from from Phoenix tuning in Arizona, we've got people tuning in from, from the east time in America, Eastern time zones, Florida. I know we've got people tuning in from literally all over. If you're struggling with what the time is, just go to world time clock and know that we'll start every night at 5pm sharp UK time. We will look to be finished by 7 o' clock every night. We will definitely be finished by 8 o' clock because tomorrow England are playing in the Euros and I definitely need to finish because I can watch it with the boys. But apart from that, I think we are everywhere where we need to be. The only other final thing that I would ask is that this week is totally free from Boostly. All I ask in return is if you could go and leave your feedback. Let us know that you're enjoying this week, let us know that you're enjoying the session. If you just go to boostly.co.uk forward/feedback. Just go and leave a free bit of feedback for us on our trustpilot page. That would mean the world. We're looking to get a hundred reviews on good or bad. We're accepting it all. Just go ahead onto booster.co.uk forward/feedback. If you could do that for me, that'd be great. At any point this week, even if you wanted to do it every single day, that's absolutely fine. And leave your feedback as we go. Your feedback helps me make this better and the more feedback we get, the better I can make this. As we do this in the future, if this goes well this week, I will look to do one in September and if we really have fun, I will look to do one in September and in November as well. And I will go and find the best speakers as we always, always do. So, with that being said, if we have any questions, please go ahead and put it in the chat now. If I can't answer it on this live, I will do my best to come into the comments afterwards. We've got a couple of people from the world of Boostly who are helping me answer comments and chat this week. So if I can't answer it directly, then again I will get a member of our team to come and help as, as soon as possible. Now, the final thing I wanted to test is this. I'm going to click on, create a poll and it's going to say, have you left your feedback? So one of the cool things about Facebook Live is it's always changing the rules, right? And right now it gives me the chance to do polls. So there should be a poll up on your screen right now. If you can answer it, that would be great. I literally don't know where it is, I don't know where it appears, but hopefully it will. It will appear right now. If you can go and vote on that, that would be fantastic. And then with that being said, let me go ahead and finish up this session for today. Thank you very, very much. And we'll be back tomorrow and at 5pm UK sharp.
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