Mark Simpson describes shifting from one-to-one client contracts (limited to ~four clients by his capacity) to a one-to-many model by creating the Boostly Academy. The Academy provides on-demand training, community access, and indirect access to Mark, enabling scale and supporting his larger goal to help one million hosts.
I started off by doing a couple of one to one contracts, which was great, but I could never scale it, I could never grow it, because it was. I could only ever have four clients at a time because my brain capacity could only take like four on at a time. So I flipped it from being one to one. I scrapped that and I changed it to one to many. And then that's where the Boostly Academy, which obviously yourself joined, and Boostly as a whole, so sort of blew up from there. Because now anybody could join at any time. They could access to the training, access to the community, and then they could get access to me. And it meant that I wasn't just focused just on four people when could get closer to the goal. And that's when that new goal hit of me wanting to help 1 million hosts.
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