Mark Simpson lays out a plan to teach short-term rental hosts how to get guests to book direct instead of through platforms. He's written The Book Direct Playbook with 101 tactics, and focuses on giving hosts a few small, concrete steps like where to place messages and how to word them so the idea spreads through their guests.
I set out on a mission back then to educate a million hosts if I could educate a million hosts and they then in turn educate their guests then we've got the movement back up and running and growing etc. The problem is is that so many people don't know what to do don't know how to do these things that's what drove my my book the book direct playbook because 101 ways on to do that and it my whole philosophy and thinking is if I can educate as many hosts as possible and give them three or four little things to do where to place it how to do it how to get the message across and they go and educate their guests and let's just say they've got 100 guests or a thousand guests coming through their business every year we're not just going to do it from one person it couldn't just be me stood on a soapbox talking about it we had to do it with a power of numbers the power of.
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