Short excerpt from a YouTube video by Mark Simpson (Aug 29, 2023) describing practical, local marketing tactics used in central Oxford. The speaker recounts printing pads of branded maps to hand out to tourists and local businesses (college porters, restaurants) as an "old school" but still effective human tactic to help visitors navigate Oxford's lanes and promote a restaurant.
One of the things that worked really powerfully for us. We were in central Oxford and we used to print pads of maps of Oxford so that you could walk from the restaurant into town and explore. And we used to go and talk to the porters at the colleges in Oxford and to other local businesses around the city to say, would you like some of our maps, all branded with our restaurant logo on the bottom, contact details on and so forth, to hand out and share with people who are looking a bit lost around the ancient lanes of Oxford? So that was one of my favourite tactics, what, 20 years ago. So there are those two things that I think are a bit old school, but still very applicable to today. The ability to be human and to occasionally put something in people's hands.
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