Mark Simpson reviews a form from Harry, who runs The Tudor Farmhouse, a 16-year-old B&B in Gloucestershire. Harry's guests are split 50/50 between leisure and corporate, stay 1-2 nights, and he's built a '20 mile menu' as his hook. His website gets over 500 monthly visitors and he has Google Analytics access.
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What I want for you to do is to figure out what you need to be doing and most importantly, what you're going to do. Because then we can come back, we can check in in a month's time and we can see if you've actually done it. So what we're going to do first and foremost is we are going to go back on what Harry filled in on the form. So if anybody's ever filled in one of these forms before, and as you can see, we've had 15, 11 people fill them in, you will know the questions that I ask. So we're just going to go through them again for people that may be tuning into this for the first time. Moving on. So what do we here? So Harry has obviously got the Tudor Farmhouse, Clearwater, Gloucestershire. They've got the business for 16 years. The type of business that they have is a B and B and a hotel. So I'm giving everybody super loads of time to hit that share button. Tell me about your business. What is your unique selling point? So, friendly staff, boutique rooms and 20 mile menu. And I don't know what 20 mile menu means, but a big menu sounds good. What is the breakdown of your guests? So is it leisure or is it corporate? It's 50. 50. Both. What is the average night stay at your property? So at the low end, it's one to two. Which of the following best describes how you interact with your guests? They are hands on, but the staff also take the lead in communication. I am not always at the property. Facebook business page URL that we're going to go check out facebook.com tudorfarmhouse we're gonna go check out there. We've got the website address that we're gonna go and check out as well. Who designed your website? I paid someone to do it for me. This is important. We talked about this in the previous episode. How many visitors do you get a month to your website? More than 500. When was your website created? It was last year. Do you have access to Google Analytics for your website? Yes.