Mark Simpson (speaker) argues for the importance of having a "proper direct booking website" for lodging/property owners. He contrasts free/site-builder templates or property-management-provided sites with dedicated solutions and explicitly recommends using WordPress as the platform for a proper direct booking site.
So the power of a proper direct booking website. So why do you need, first and foremost, a proper direct booking website? And what do I mean when I say a proper direct booking website? If you've got a property management software, they give you a free one. For example, the solutions like Wix and Squarespace and Weebly and all the other ones are out there. But if you want a proper direct booking website, you need to have a WordPress website.
I Tested AI Search SEO for Rental Hosts... Here Is What Happened [Live Training]
