Mark Simpson (host) explains why the future of influencer marketing is with nano- and micro-influencers rather than mega-influencers: engagement rates tend to be higher for smaller accounts. He defines a micro-influencer as up to 100,000 followers, cites a statistic that over 46% of Instagram brand mentions with the hashtag #ad come from accounts with 1–20k followers, and warns against buying fake followers (mentions an Instagram bot/service called Boostly). Practical advice: treat every guest as a potential influencer, check your tagged posts on Instagram to find who is posting about you, and focus on experience rather than chasing big follower counts. A case example: a guest with 35,000 highly engaged followers drove bookings.
Questions this video answers
Any account with up to 100,000 followers.
More than 46%.
35,000 followers.
Boostly (an Instagram bot/service)
Chapters
Hello, my name is Mark Simpson and I give hosts just like you the tools, the tactics, the training and the confidence to get more direct bookings. If this is the first time that you are watching one of these episodes, please do make sure that you subscribe, hit the like button and comment below. Book direct. So I know that you are tuning in and you are listening and you are ready to be proactive. So as the title suggests, this is all about influencer marketing. Now your misconception of influencer marketing may be those with millions of followers, but that is not the case. The future is in the nano. The future is in the micro Having.
A blast, gonna get it on the Bruce Lee podcast. Bruce Lee, like Bruce Lee cuz it's so hard and the tea is loosely making up those rhymes. Don't write it, just do it loosely. If you want my respect, you'll better put direct. Here are the words in the podcast. That's what comes next.
Now what is a nano and what is a micro influencer? Well, a micro influencer is anybody that has got up to a hundred thousand followers now. Now a recent article that I read, I got some notes here. More than 46% of brand mentions on Instagram which had the hashtag ad were published by Instagram accounts between 1 and 20,000 followers, 1 and 20,000 followers. Now how many followers do you have on Instagram? Boostly has 2000. I am classed as a micro influencer. This is the future, the crazy stat and the crazy thing to note of here is that the smaller the account, the higher than engagement. Now this is really important. There are fake scummy scumbags out there that have tried to trick the system and they have tried to buy followers. Now bizarrely, Boostly in America there's an Instagram bot called Boostly. It's a company and what they will do is they will buy Instagram followers for you. It's got such a bad reputation and, and I've only recently discovered this since obviously starting Boostly, which is why I've got the blog on my Boostly website saying why Boostly is not Boostly, not Boostly is not Boostly. And again with different companies, but they are one of those scumbaggy scumbag services that is offering people to buy followers. Now you may be thinking I want to buy followers because you want to get to like the 30, 40, 50,000. And so it may look like you're a big account, but it's not always the case. You know, it's not the size of it, it's what you do with it, that counts. And the doing it is the engagement. And that's why brands now are reaching out to people that have got a smaller following but have got such an engaged following. So what I want to tell you is that when it comes to influencer marketing, each and every one of your guests is an influencer. It doesn't matter if they've got one follower or 10,000 followers, they are an influencer. And you need to treat every single one of them with the best experience possible. And who knows that you may have somebody that is a influencer, somebody that posts regularly online, shares their day to day and documents their day to day life and they will have a following, a niche, and that they will then talk about you. Now, the easiest way to check this, if you go to your Instagram account and go to your feed and look at the bottom right of all the little tabs that you've got on the top. So one of them will be pictures, one of them will be reels and guides, etc. And the other one is where you've been tagged in a post. And again, if your location or your property or your business has been tagged in a post, that is what your guests are putting up online and then tagging you in. It's a great way to go and see what they're posting about you. Which is a really nice tool because like I said, I did this with the granary. It turns out that we had somebody come and stay with us that had 35,000 followers, really engaged audience, ideal to target audience, families, you know, young couple, young family, had an amazing time, wrote nice things about us and I could easily track people that have come to stay with us because of her post. And again, it was just a simple case of doing the research and checking it out. So the, the future is the Nano, the future is the micro. And again, treat every single one of your guests like an influencer because they will go and have a good time, they will share their, their experience. They'd stay with you on the Internet, whether it's Facebook or an Instagram or TikTok or wherever, and then your business will be the one that benefits on the back of it. So take that in mind. Don't go try and search for the big numbers here on this one. The micro and the Nano is for the win. All right, I hope you've enjoyed this. Please let me know your experiences with Influencer Market in the comments below or you can email markoostlead.co.uk and I'll be back tomorrow for another episode. Big thank you to XIVU who sponsored this podcast and I shall see you all when I see you all having a blast.
Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee Cuz it's so hard and the tea is loose leaf Making up those rhymes don't write it, just do it loosely.
