This content was created by Mark Simpson. This content was uploaded by Mark Simpson. This is a YouTube video titled "The Future of Influencer Marketing Is Here #shorts" created on January 6, 2022, featuring Mark Simpson discussing the impact and future of nano and micro influencers in marketing, highlighting their engagement rates compared to larger accounts.
Now, your misconception of influencer marketing may be those with millions of followers, but that is not the case. The future is in the nano. The future is in the micro. Now, what is a nano and what is a micro influencer? Well, a micro influencer is anybody that has got up to 100,000 followers. More than 46% of brand mentions on Instagram which had the hashtag ad were published by Instagram accounts between 1 and 20,000 followers. The crazy stat and the crazy thing to note of here is that the smaller the account, the higher than engagement.
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