A short interview-style segment from a December 2024 YouTube video discussing how technology—particularly recent AI developments and core operational software—enables business scaling. The speaker emphasizes that AI adoption accelerated in the prior 6–12 months but that CRM systems, channel managers, payment automation and other SaaS tools are essential for handling bookings and operations at scale.
How important has technology been at scale? Is there any kind of tech which has really helped you to scale? Technology is huge especially in this business we've kind of well the biggest section of AI I'd say it's been coming in the last sort of six to 12 months and we've probably missed that boat of personally using it because we obviously we had this acquisition going on so we haven't really personally used it itself but I know the hosting state group using AI I think technology is huge all of the different systems that we've used have been a huge big impact so CRM system so channel manager that's huge like you just you just can't go without that on scale because that's bringing in obviously at the end of day all your bookings and then all your automated messages out take managing all your payments etc. Many of the different software as well that we've bolted on but yeah all of the software is key.
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