Mark Simpson explains why short-term rental hosts need dynamic pricing. A SKIFT survey found 75% of property owners call it crucial, and 34% say it levels the playing field with hotels. He's offering the first month free on Boostly Content Creator, which includes 30-40 social posts monthly and pricing tools.
Questions this video answers
July 17, 2021.
First month free using coupon code 'July' (then £5/month thereafter).
£5 per month.
To get 1,000 new hosts to register and sign up in July.
75%.
Chapters
Before we start today's episode of the Boostly podcast, I have got some exciting news to share with you. For the month of July, I am giving away one month trial of the Boostly content creator. Now, you may be asking, you may be thinking, well, what is the Boostly content creator host that I have come into contact with in the five years of doing Boostly? And when I say to them, you need to be posting every single day on social media, you need to be emailing, emailing your guest and your list, they always say to me, I haven't got the time. And I can't think of a better month to promote the Boostly content creator than July. Because right now everybody around the world is busy, busy, busy, busy. And they haven't got the time to think about the marketing or the social media or the emails, when in fact the best time to do marketing is when you're at your busiest because that means that you always have a pipeline coming through. So I created the Boostly content creator for busy hosts. Now what do you get? Every single month you get 30 to 40 pieces of fresh social media content that you can use for your social media channels. LinkedIn, Instagram, etc. You also get video templates which are designed to stop the scroll on social media, which is really powerful. Email templates designed by expert copywriters that are working so well. Georgina Bearman messaged up in our Facebook group to say that she used to one of the email templates and got free bookings, direct bookings instantly, which more than covered the cost. You also now get website headline generator tools. You get a money back guarantee and you can cancel anytime. The price is only five pound a month. And right now when you sign up, you go into the boostlycontentcreator.com you add to your basket in the coupon code section, you type in July and you get the first month free. Now that is only available for the month of July. After that it's five pound. If you don't want to continue, you can just cancel at any time. But please make sure that you go and you use the booster content creator. My goal is a month in the month of July is to get 1,000 new hosts to register and sign up. This is how powerful I know this tool is because the email templates in itself are providing a massive return of investment and I would love for you you to come and join. This is for new members only. Just go to boostlycontent creator.com add it to your basket in coupon code July and I'll see you on the other side. Right now we've got that out of the way. Let's get on with today's podcast episode. So the latest SKIFT report with the travel trends around Europe and the rest of the world has been released. And they've interviewed not only property managers but also travelers. And you're basically your future guests. And there's some really interesting insight into it. If you want to go check that out, just Google SKIFT Travel Trend summer travel trend 2021. Now there's something that I picked out after reading for the full list and it's something that is interesting and I think everybody who is listening to this or is watching this will already be doing, but let's go take a look. So I've grabbed the quote, I've run it through Canva, I've turned it into a nice little image. I've also gone and posted it on LinkedIn, so go and check that out. But anyway, the Importance of a Dynamic Pricing Model Dynamic pricing is no longer a luxury, but a necessity. 75 of property owners cited dynamic pricing as a crucial in their property management. A further 70 of owners and managers agreed that dynamic pricing equips them with a greater control and the ability to be proactive rather than reactive. And if you have ever listened to any of the podcasts, you'll know that I love that little saying. As they capture the and capitalize on market changes, 34% believed it helped level the playing fields against hotel competitors. Now if that isn't a stark reminder and a nudge to you to go and set up your dynamic pricing model. Whether it be wheelhouse booster.co.uk wheelhouse whether it be Price Labs, Booster, okay, Price Labs, Beyond Boy Pricing or whoever, then go and do so. Now my big advice is do not go with the Airbnb or the booking.com pricing model. It's shocking, it's awful and it's obviously designed to favor them. When you go third party and if you go to Wheelhouse for example, Wheelhouse are the one I think is the best and they give so much free tools away. Booster.co.uk wheel household booster co.uk wheel it'll take you there. Go and get signed up. You need to be doing this now because if you don't you are going to get left behind because there is no better way to recoup lost income from 2020 than with a dynamic pricing software tool. You can pay all of these people Price Labs, Wheelhouse etc and they will actually automatically sync it and set it all up for you. So you can pretty much set and forget to a certain extent. So if you haven't already, please do go and set up a a dynamic prime dynamic pricing software tool. If one of them doesn't work for you, for example, if Wheelhouse doesn't work for you not in your area, go to somebody else, because I guarantee one of them will. But the major motto from this little podcast episode, the daily podcast I always do, is to go and set it up. Go and take advantage of it. Because right now I say alongside a digital guidebook, there's no other tool that is as important to you in 2021 for all hosts. So please do go and do that. Even if you're listening or watching this back in 2022, please do go and do so. And I hope you get this in time. I'll be back tomorrow. As always, be proactive, don't be reactive. Let's go get some direct bookings. Thank you.
Having a blast. Gonna get it on the Bruce Lee podcast. Bruce Lee like Bruce Lee Cuz it's so hard and the tea is loosely making up those rhymes. Don't write it, just do it loosely.
