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Mark Simpson explains how hosts can engage business/corporate/traveling guests to drive repeat visits and referrals. He recommends reminding past business guests that they visit frequently, asking them to introduce other colleagues who travel to the area (e.g., via a group chat), and offering a tangible incentive ('X') — examples include Amazon vouchers, a bottle of wine or champagne, paying for a meal, or sports tickets — when a referral books.

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