A short YouTube video by Mark Simpson advising on creating automated messaging templates that feel personal rather than robotic. The speaker emphasizes addressing recipients by their first name (example: "Hello, Liam") and describes having an automated messaging process that simplified business operations.
I want to reiterate here is the importance of really creating templates that are part of your automated messages, but that don't sound like robotic. Always want to make sure that you talk to the guests. Always using their first name. When you're creating your automated messages. Not just hello, you want to say hello, Liam. Right. In part of that, we have a process of automated messages that we've created that really have made it, this business a lot easier and automated to do.
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