Short spoken segment from a YouTube video by Mark Simpson arguing that guest communications are one of the toughest roles in hosting because they strongly influence guest reviews on OTAs (online travel agencies), which in turn affect search ranking and future bookings. The speaker emphasizes the need for consistent service quality.
I think guest communications is probably the toughest. It's a, it's a. It's a tough position to fill because guest communication is really critical to hosting. That plays a lot into how people review your properties, especially on the OTAs, which is crucial for how you rank in search and future bookings as well. So you definitely want to make sure the quality of service is consistent.
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