Mark Simpson explains why Airbnb and Google rank listings differently. Google rewards exact matches to what people search for. Airbnb targets a wider pool of potential guests, so attracting the wrong audience can tank your ranking.
The differences between Airbnb and Google. So Google, we all know Google. And when I say Google, I mean Yahoo or Bing or any search engine, traditional search engine. You're targeting specific search terms. So family vacation rental in Edinburgh, something like that. And on Airbnb, you're actually targeting what I call an fpg, or a future potential guest. You want that pool to be as big as possible. And if you get the wrong fpgs, that negatively hurts you. The rank is based on the strength of your website.
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